Crowd buying is helping upcoming designers in the fashion industry to promote their look book. This Crowd consists mainly of boutiques and retail stores who access fashion portals and view styles and look books of the designers, the Buyer can then place their order with the designer.
For the designer, the advantages of having this crowd enables them to have access to a wider audience, but more so a greater chance of meeting their minimum order requirement with their factory for the production run per season. For new designers to the market this is one of their biggest challenges.
Rivalry among boutiques and stores has been of interest as most portals are open sites and do not restrict what you can view, therefore each Boutique or Store know what the competition is stocking and the quantity they have ordered.